diago expands into Spain and Portugal and strengthens its sales team
to accelerate European deployment
diago, the leading AI voice assistant for automotive distribution, announces the launch of its first agents in Spain and Portugal, marking, after Belgium and Luxembourg, a new stage in its international development. At the same time, the company is expanding its sales team to support this rapid growth.
Expansion continues with deployments in Spain and Portugal
The first Spanish dealerships of the Edauto group and the Portuguese dealerships of the Rodda group have chosen diago to manage all their incoming calls, eliminate missed calls, and improve workshop appointment scheduling.
A reinforced sales team
To support this rapid expansion, diago welcomes Flavie Santé as Sales Manager dedicated to European growth. Her mission will be to structure diago’s presence in each market and support automotive groups in transforming their customer relations through AI.
A European ambition supported by the AECP
This momentum is part of diago’s ambition to become the reference solution for modernizing customer relations through AI within European automotive dealerships. The AECP (European Association of Peugeot Dealers) supports this expansion by recommending diago to Peugeot and Stellantis networks across Europe.
“Scaling across Europe is a natural step for diago. Challenges related to call management exist everywhere in Europe. By strengthening our sales team, we are giving ourselves the means to become the leading AI partner for European automotive networks,” says Guillaume Couzy, CEO of diago.
About diago
diago is the first AI voice assistant designed specifically for automotive dealerships. Available 24/7, it handles all calls, manages workshop appointments, and provides fast and reliable responses to customers. Already deployed across 30 groups and 130 dealerships in France, diago is supporting automotive networks across Europe.

