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Latest innovation from R-M premium brand at Automechanika

> Press releases > Latest innovation from R-M premium brand at Automechanika

Partnering with Peugeot and STELLANITS Group for many years, R-M offers premium value-added services to body shops in Europe.

In September at Automechanika industry fair in Frankurt, Germany, BASF’s Automotive Refinish Coatings business united customers and visitors to engage with the company’s #EcoEffectiveness products and complete sustainable portfolio. New unique products are launched to bring sustainability in refinish body shops to a new level, focusing on reducing CO2 and conserving resources.

“With our unique portfolio, we aim to combine environmental and business benefits for our customers, bringing together the best of both worlds without compromise. We broke new ground with a new process in the chemical industry for using renewable raw materials and recycling feedstock. At Automechanika, we’re ready and will be showing the most exclusive and exciting innovations,” said Roar Solberg, Vice President – Automotive Refinish Coatings EMEA.

R-M’s AGILIS waterborne paint line is among the company’s many highlights that will be on display at the fair. Leading the industry in process time, material consumption and environmental sustainability, AGILIS has a VOC value of <250g/L, pioneering the market with the fastest, greenest and most colorful paint line.

Also, R-M showed its fully digital color mixing process. The Automated mixing machine CR4/CR6, powered by Refinity, offers the fastest simultaneous mixing in the industry. The Body Shop BOOST consulting service and expert team will invite visitors to discover the comprehensive tool for assessing body shop performance.

Focus lien :

🇬🇧 R-M® speeds up with the Alfa CR4/CR6, Powered by Refinity (rmpaint.com)

On the picture from left to right in Frankfurt:
Roar Solberg, VP EMEA Automotive Refinsih Coatings, BASF,
Media representive Serlap_Next_Level and
Chris Titmarsh, SVP Global Automotive Refinsih Coatings, BASF.