R-M, a premium brand of BASF Coatings, is at the forefront of delivering the latest eco-efficient automotive refinish solutions, giving body shops powerful tools to help them cut their energy costs and to ensure they can meet future challenges with OEM-approved car repairs with ease. With the new New Electric Vehicle Repair solutions, R-M helps car painters get trained using its latest air-drying and low-bake portfolio as it especially relates to different OEM specifications, to ensure the highest quality and most efficient repair process that will protect the car’s battery life.
When repairing new electric vehicles (NEVs), BASF Coatings’ premium brand, R-M, reminds body shop painters to strictly adhere to the OEM repair standards. To protect the car’s battery life during the repair process, R-M now provides the most advanced quality portfolio for NEVs, which allows for drying temperatures under 60ºC for no longer than 45 minutes. This can be achieved using the innovative Air-Drying and Low Bake solutions from R-M’s Pioneer and Advance Series undercoats and clearcoats.
R-M offers a digital NEV e-book through REFINITY and the InfoR-M learning platform to help body shop painters identify and evaluate the impact and process on automotive refinish solutions for safe, easy and fast repairs. Body shop customers can also make use of a marketing toolkit to increase the awareness of the most sustainable refinish repair processes with R-M for NEVs in their body shop network.
With the increasing number of electric vehicles on the road today, the use of multiple materials and their combinations necessitate that OEM body shops and aftersales networks ensure efficient repair standards. R-M continues to be the partner of choice for body shop customers to lead the automotive refinish repair standards with the latest eco-efficient and sustainable processes.
AGILIS, R-M’s most innovative waterborne paint line, in conjunction with Pioneer Series’ low-temperature portfolio, helps body shops increase their performance with up to 40% less process time, making a dramatic difference to throughput compared to standard basecoat lines offered in the market today. Thanks to its advanced formulations and process solutions, AGILIS also reduces material consumption by up to 30% for every application.
R-M Automotive Refinish: An important part of BASF Coatings
Under the R-M brand, BASF markets a comprehensive range of paint systems for vehicle refinishing. Special focus is given to ecologically efficient water-based paints and high-solid paints. By using these systems all legal solvent-reduction requirements can be complied with, anywhere in the world, and with regards to appearance and resistance, the products meet the same quality standards as solvent-borne paints. In this area, the company offers a wide variety of services to support its customers. R‑M Automotive Refinish Paints is approved by most of the leading car manufacturers for aftermarket repair and chosen by the world’s most prestigious car companies for its color expertise.
For further information, please contact:
R-M Automotive Paints
Contact: Gesine Arend-Heidbrinck
Phone + 33 (0)3 44 77 73 7
Email: gesine.arend-heidbrinck@basf.com
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